Zeta Global (ZETA) Stock Is Up, What You Need To KnowShares of marketing technology company Zeta Global (
NYSE:ZETA) jumped in the afternoon session after the company unveiled Athena, a new superintelligent, voice-powered AI agent for marketers. The tool, announced at the Zeta Live 2025 event, was designed to personalize the digital workspace for marketing professionals by adapting to each user's goals and style. Seamlessly integrated with the Zeta Marketing Platform, Athena aimed to provide instant answers and help users make smarter decisions to maximize their return on investment. The company stated that Athena was in a limited internal beta phase, with early client access planned for the fourth quarter of 2025 and general availability to follow. The launch was viewed as a demonstration of the company's continued innovation.Contributing to the positive momentum, the major indices rebounded as signs of easing trade tensions between the U.S. and China emerged over the weekend. The tech-focused Nasdaq Composite jumped around 1.7%, while the S&P 500 gained 1.2%. This rebound follows a significant sell-off the previous trading day, which saw the Nasdaq plummet 3.6% and the S&P 500 sink 2.7% after threats of new tariffs heightened fears of a trade war. Investor sentiment improved after the U.S. President adopted a more conciliatory tone toward Beijing in a social media post. The shift in language helped calm market jitters and spurred a broad-based rally as investors welcomed the potential de-escalation of the trade dispute.
Samsara and Zeta Global Shares Plummet, What You Need To KnowA number of stocks fell in the afternoon session after President Donald Trump threatened to impose 'massive' tariffs on Chinese products, reigniting trade war fears.
1 Unprofitable Stock for Long-Term Investors and 2 We Find RiskyUnprofitable companies face headwinds as they struggle to keep operating expenses under control.
Some may be investing heavily, but the majority fail to convert spending into sustainable growth.
Zeta Live 2025: Zeta Global Unveils Athena by Zeta™, a Conversational, Superintelligent Agent that Transforms Questions into Actionable Answers
Today, at Zeta Live 2025, the premier AI-powered marketing event, Zeta Global (
NYSE: ZETA), the AI Marketing Cloud, unveiled Athena by Zeta™, a superintelligent agent designed to reshape how enterprises work and grow in this next era of AI. Powered by Zeta’s proprietary data cloud and contextual intelligence, Athena is Zeta’s first superintelligent agent to personalize the marketer’s digital workspace, adapting to each user’s goals, style, and decisions. By empowering marketers with intuitive, adaptive experiences, Athena removes the friction between the human and AI and helps marketers take smarter actions and maximize ROI at every touchpoint.
Doximity, Bentley Systems, Zeta Global, Guidewire Software, and SoundHound AI Shares Plummet, What You Need To KnowA number of stocks fell in the afternoon session after markets pulled back as a report raised concerns about artificial intelligence demand and profitability.
Unpacking Q2 Earnings: Integral Ad Science (NASDAQ:IAS) In The Context Of Other Advertising Software StocksWrapping up Q2 earnings, we look at the numbers and key takeaways for the advertising software stocks, including Integral Ad Science (
NASDAQ:IAS) and its peers.
Zeta Global to Host Investor Day October 8th
Zeta Global (
NYSE: ZETA), the AI Marketing Cloud, today announced that it will host an Investor Day on October 8, 2025 where the expanded leadership team driving Zeta’s growth will discuss Zeta's product roadmap and R&D pipeline. A live webcast and replay of the event, as well as the investor day presentation, will be accessible on Zeta’s Investor Relations website at http://investors.zetaglobal.com, where they will remain available for one year following the event. Registration for the investor day webcast can be found in the events section of Zeta’s investor relations website or by clicking here.
Zeta Global Announces Grammy-Award Winning Duo The Chainsmokers to Join Zeta Live 2025 for On Stage Conversation on AI, Music, and Culture
Zeta Global (
NYSE: ZETA), the AI marketing cloud, announced that Grammy Award-winning duo The Chainsmokers (Alex Pall and Drew Taggart) will join Zeta Live 2025 on October 9 for a keynote conversation exploring how artificial intelligence is reshaping music, collaboration, and culture. In addition to their success as artists, Pall and Taggart are co-founders of Mantis, a venture capital firm with more than 130 investments at the intersection of technology, consumer innovation, and culture, adding an entrepreneurial lens to their perspective on innovation.
Q2 Earnings Outperformers: The Trade Desk (NASDAQ:TTD) And The Rest Of The Advertising Software StocksAs the Q2 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the advertising software industry, including The Trade Desk (
NASDAQ:TTD) and its peers.
Advertising Software Stocks Q2 Results: Benchmarking PubMatic (NASDAQ:PUBM)The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current business environment. Let’s take a look at how PubMatic (
NASDAQ:PUBM) and the rest of the advertising software stocks fared in Q2.
Zeta Global (NYSE:ZETA): Strongest Q2 Results from the Advertising Software GroupEarnings results often indicate what direction a company will take in the months ahead. With Q2 behind us, let’s have a look at Zeta Global (
NYSE:ZETA) and its peers.
Why Zeta Global (ZETA) Stock Is Trading Up TodayShares of marketing technology company Zeta Global (
NYSE:ZETA) jumped 2.4% in the afternoon session after the company announced it agreed to acquire Marigold's enterprise software business for up to $325 million, a move that drew positive reactions from analysts. This acquisition was expected to add new capabilities to Zeta's AI-powered platform, expand its customer base, and extend its reach into international markets. Following the announcement, DA Davidson reiterated its 'Buy' rating on the stock. In a similar show of confidence, an analyst at Needham maintained a 'Buy' rating and increased the price target for Zeta Global's shares to $25.00 from a previous $20.00. The positive analyst sentiment stemmed from the deal's potential to improve Zeta's financial profile and growth prospects.
Zeta Global to Acquire Marigold’s Enterprise Business
Zeta Global (
NYSE: ZETA), the AI Marketing Cloud, today announced it has entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow.
1 Small-Cap Stock for Long-Term Investors and 2 We Turn DownMany small-cap stocks have limited Wall Street coverage, giving savvy investors the chance to act before everyone else catches on.
But the flip side is that these businesses have increased downside risk because they lack the scale and staying power of their larger competitors.
3 Big Reasons to Love Zeta Global (ZETA)Over the past six months, Zeta Global has been a great trade, beating the S&P 500 by 22.2%. Its stock price has climbed to $21.58, representing a healthy 37.8% increase. This was partly due to its solid quarterly results, and the run-up might have investors contemplating their next move.
Why Zeta Global (ZETA) Stock Is Up TodayShares of marketing technology company Zeta Global (
NYSE:ZETA) jumped 2.5% in the morning session after the AI Marketing Cloud company announced its new Generative Engine Optimization (GEO) solution, a tool designed to help brands stay competitive as consumers move from traditional search to AI-generated answers.
Zeta Announces Generative Engine Optimization Solution to Help Brands Lead in the Post-Search Era
Zeta Global (
NYSE: ZETA), the AI Marketing Cloud, today announced its Generative Engine Optimization (GEO) solution, a new capability built into the Zeta Marketing Platform (ZMP) to help brands stay visible, accurate, and competitive as consumers shift from traditional search to AI-generated answers. The new tool enables marketers to monitor how their brands appear across leading AI systems including ChatGPT, Gemini, and Claude and to optimize for those answers with targeted, actionable recommendations. Zeta's GEO solution will be available in the Zeta Marketing Platform in the coming weeks.
Zeta Live 2025 Unveils Expanded Lineup: Serena Williams and Tom Brady Anchor a Three-Stage, 70+ Speaker Marquee Event
Zeta Global (
NYSE: ZETA), the AI Marketing Cloud, today unveiled an expanded lineup for Zeta Live 2025, its invitation-only flagship event on October 9, 2025, in New York City, bringing together 1,200+ marketers, 70+ speakers from top brands including AWS, Marriott, United Airlines, and Nissan, and 25+ sessions across three stages. Designed to help leaders turn intelligence into impact, this year’s agenda centers on Zeta’s theme “Achieve the Impossible,” with Serena Williams and Tom Brady sharing championship playbooks for leadership, resilience, and building lasting impact.
Zeta Global, Petco, Planet Labs, Cracker Barrel, and Lucid Stocks Trade Down, What You Need To KnowA number of stocks fell in the afternoon session after the major indices continued to retreat (Nasdaq -1.5%, S&P 500 -1.2%) amid profit-taking and renewed concerns about tariffs.
