Articles from PubMatic

PubMatic today announces a strategic partnership with MNTN (NYSE: MNTN) that significantly expands access to premium Connected TV advertising for performance-focused marketers. By supplying MNTN's self-serve Performance TV platform with PubMatic's direct access to top-tier streaming publishers, including Paramount, NBCUniversal, Sling, Philo, and LG Channels, the partnership is already delivering measurable results: publishers on the PubMatic platform are experiencing 10% revenue uplift from 14% more unique advertiser demand1. That’s in part a result of market expansion: nearly all (97%) of MNTN's advertiser customers are entirely new to CTV.

PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising's supply chain of the future, today announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet. By working with NVIDIA as an early adopter through an iterative process of testing, data sharing and solution refinement, this infrastructure overhaul delivers AI processing up to five times faster than traditional systems, helping publishers recover ad spend lost to latency and timeouts, while unlocking AI-driven optimization strategies that were previously possible only within walled gardens.

PubMatic (Nasdaq: PUBM) today launched its AI-powered monetization platform purpose-built to put publishers back in control of their yield, data, and demand. As artificial intelligence disrupts traditional traffic sources and monetization models, publishers are leaning into technology partners like PubMatic to innovate and create sustainable business solutions and tools.