Articles from LiveRamp

LiveRamp (NYSERAMP), today announced it is powering the industry’s first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan's rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino's digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.

LiveRamp (NYSERAMP) today expanded the Quick Start Insights on its data collaboration platform to now offer Media Intelligence across a network of premium publishers. These standardized insights in the LiveRamp Clean Room, powered by Habu, enable clients to more quickly access and deploy media performance metrics—including audience overlaps, optimal frequency, and last-touch attribution—from premium publisher and CTV data, while reducing heavy workloads often required to collaborate with partners. LiveRamp clients now have a simplified way to enhance media buying and planning strategies and significantly increase the time-to-value of clean room partnerships.

LiveRamp (NYSERAMP), the leading data collaboration platform, today revealed the first Artificial Intelligence (AI) connections to its network, enabling marketers to drive even better outcomes from LiveRamp’s premier global ecosystem, by easily tapping the transformative power of AI. These partnerships mark LiveRamp adding rapidly evolving AI destinations to its efforts to empower marketers to personalize and measure every consumer experience. Moving forward, LiveRamp will create a full suite of compelling partnerships and use cases, giving marketers complete flexibility, interoperability, and the most effective AI tools.

LiveRamp (NYSERAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive effective and insightful marketing by delivering personalized and relevant experiences to consumers. The latest version of the platform enables first-party identity graphs with self-service capability, standardized queries to help customers drive immediate insights with clean room measurement, and faster activation and performance.

LiveRamp (NYSERAMP) today released a new study, “Data Collaboration Fuels Revenue Growth,” evaluating how business leaders in retail, consumer packaged goods, financial services, and travel and hospitality are using data collaboration to enable a wide range of revenue-driving use cases across their organizations and between ecosystem partners. The LiveRamp-commissioned study, conducted by Forrester Consulting, reveals that 93% of respondents agree that improved data collaboration is critical to driving improvements in customer loyalty, data quality, regulatory compliance, and more.

LiveRamp (NYSERAMP), the leading data collaboration platform, today announced it has received the 2024 Google Cloud Partner of the Year Award for “Industry Solution - Technology: Retail.” LiveRamp was recognized for delivering solutions that help retailers and brands unlock the value of marketing data and analytics in Google Cloud. The accolade follows LiveRamp’s recognition as Google Cloud’s “Global Industry Technology Partner of the Year” in 2023.

LiveRamp (NYSERAMP) today unveiled the next generation of the /LiveRamp Data Collaboration Platform, which brings together solutions for the end-to-end marketing lifecycle onto a single platform. The unified offering introduces new capabilities such as a simplified user interface, composable technology for cross-cloud interoperability, and a partner marketplace where innovative third-party developers can build applications showcasing their trusted expertise. Built on a foundation of durable, authenticated technology designed to withstand signal loss, the /LiveRamp Data Collaboration Platform offers functionality to proactively address evolving privacy considerations while accelerating forward-looking data collaboration use cases.

LiveRamp® (NYSERAMP), the leading data collaboration platform, today announced that its CEO Scott Howe and CFO Lauren Dillard will present at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco on Tuesday, March 5th at 8:45 a.m. PT / 11:45 a.m. ET.

LiveRamp (NYSERAMP) today launched enhanced capabilities that help clients optimize addressability, connectivity and measurement across Amazon Marketing Cloud (AMC) and Amazon DSP. Brand marketers, advertisers, and agencies can now leverage LiveRamp’s integrations with these services to unlock insights and analytics with an industry-leading, privacy-enhancing approach.

LiveRamp® (NYSERAMP), the leading data collaboration platform, today announced its financial results for the fiscal 2024 third quarter ended December 31, 2023.

LiveRamp® (NYSERAMP), the leading data collaboration platform, today announced that it has completed the acquisition of Habu, a data clean room software provider that makes sharing data across organizations safe, simple, scalable and smart.

LiveRamp® (NYSERAMP), the leading global data collaboration platform, today announced that its fiscal 2024 third quarter earnings release will be issued on Thursday, February 8, 2024 after the financial markets close. A conference call to discuss the results will be held on the same day at 1:30 p.m. PT.

LiveRamp (NYSERAMP) is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad industry’s self-regulatory body for relevant digital advertising. Publishers, marketers, and the broader ecosystem can leverage and build upon LiveRamp’s solutions with confidence they will endure beyond third-party signal loss. With this certification, companies can recognize LiveRamp as a partner that is suited to help both the buy- and sell-side to better connect data and improve customer experiences, as they work to ensure they stay compliant with varying legal and regulatory requirements.

LiveRamp® (NYSERAMP), the leading data collaboration platform, today announced that it has entered into a definitive agreement to acquire Habu, a data clean room software provider, in a cash and stock transaction valued at approximately $200 million. The acquisition will further accelerate LiveRamp’s ability to offer global data collaboration at scale, across all clouds and walled gardens, solving fundamental challenges for customers while also unlocking powerful measurement and analytics use cases.

LiveRamp (NYSERAMP) today announced the promotion of three senior leaders to C-level roles, to accelerate LiveRamp’s recent momentum while continuing to position the company to deliver enduring brand and business value for customers by collaborating responsibly with data. Vihan Sharma was promoted to Chief Revenue Officer, Kimberly Bloomston was promoted to Chief Product Officer, and Travis Clinger was promoted to Chief Connectivity & Ecosystem Officer.

LiveRamp (NYSERAMP) announced today it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Privacy-Enhanced Data Collaboration. Achieving the AWS Advertising and Marketing Technology Competency recognizes LiveRamp for its expertise in providing customers with software solutions that empower advertisers and marketers to accelerate workloads with enhanced identity, connectivity, measurement, and data collaboration capabilities.

LiveRamp (NYSERAMP) today announced it is a recipient of a 2023 Geo and Global AWS Partner Award, recognizing leaders around the globe playing a key role helping customers drive innovation and build solutions on Amazon Web Services (AWS).

LiveRamp® (NYSERAMP), the leading data collaboration platform, today announced that its CEO Scott Howe and CFO Lauren Dillard will present at the Wells Fargo 7th Annual TMT Summit in Rancho Palos Verdes, CA on Tuesday, November 28th at 11am PT.

LiveRamp (NYSERAMP), the leading data collaboration platform, today announced the promotion of Lauren Dillard to chief financial officer (CFO).

LiveRamp® (NYSERAMP), the leading data collaboration platform, today announced its financial results for the fiscal 2024 second quarter ended September 30, 2023.

LiveRamp® (NYSERAMP), the leading global data collaboration platform, today announced that its fiscal 2024 second quarter earnings release will be issued on Wednesday, November 8, 2023 after the financial markets close. A conference call to discuss the results will be held on the same day at 1:30 p.m. PT.

LiveRamp (NYSERAMP), a leader in data collaboration, today launched its new partner solution for AWS Entity Resolution by Amazon Web Services (AWS). LiveRamp’s leading identity resolution capabilities now support additional identifier types and are available natively within AWS Entity Resolution. With this integration, marketers, publishers, tech platforms, and agencies can extend interoperability of data in the cloud to marketing and advertising destinations using RampID™, LiveRamp’s durable, privacy-centric identifier connecting clients to the digital and martech ecosystem.

LiveRamp (NYSERAMP), the leading data collaboration platform, and Yahoo today announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem. With this partnership, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) will now be able to take advantage of cookieless identity solution, Yahoo ConnectID, and unlock additional addressable demand.

LiveRamp (NYSERAMP) today announced new clean room activation and cloud-first identity capabilities that empower clients to more effectively activate and connect their data while unlocking deeper analytics and audience insights. As a result, brands, publishers, and technology platforms can maximize the value of their first-party data, seamlessly unify and activate their data from any environment, and deepen consumer insights through more granular measurement—all within their existing enterprise technology stack or partner ecosystem.

LiveRamp (NYSERAMP) and FreeWheel today announced that they have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector.

LiveRamp (NYSERAMP) announced today a partnership with global advertising and marketing technology company Epsilon that enhances user privacy while enabling publishers to boost revenue, and brands to leverage addressable inventory.

LiveRamp (NYSERAMP), a leader in data collaboration, today announced it has received a 2023 Google Cloud Partner of the Year Award. LiveRamp was recognized as a “Global Industry Technology Partner of the Year” for delivering solutions that help customers enrich their Google Cloud environment and extend value to wherever their data lives.

LiveRamp® (NYSERAMP), the leading data collaboration platform, today announced that its CEO Scott Howe will present at Citi’s 2023 Global Technology Conference in New York on Wednesday, September 6 at 1:45pm ET.

Please replace the release issued August 8, 2023, at 04:00 AM ET, with the following corrected version due to multiple revisions.

LiveRamp® (NYSERAMP), the leading data collaboration platform, today announced its financial results for the fiscal 2024 first quarter ended June 30, 2023.

LiveRamp® (NYSERAMP), the leading global data collaboration platform, today announced that its fiscal 2024 first quarter earnings release is expected to be issued on Wednesday, August 9, 2023 after the financial markets close. A conference call to discuss the results will be held on the same day at 1:30 p.m. PT.

LiveRamp® (NYSERAMP), the leading data collaboration platform, today announced its financial results for the quarter and fiscal year ended March 31, 2023.

LiveRamp® (NYSERAMP), the leading global data collaboration platform, today announced that its fiscal 2023 fourth quarter and full year earnings release is expected to be issued on Wednesday, May 24, 2023 after the financial markets close. A conference call will be held at 1:30 p.m. PT the same day to discuss the results.

LiveRamp (NYSERAMP), the leading data collaboration platform, today announced the results of a campaign with DG Media Network (DGMN) to close the digital gap between CPG brands and rural communities. By advancing its data collaboration capabilities through LiveRamp, DGMN can improve customer experiences by connecting rural customer journeys in-store and online, strengthen partnerships with advertisers with enhanced analytics and measurement, and improve ROI of advertising spend. Read the full case study at: Dollar General's Media Network Enables CPG's and Suppliers to Connect with Communities in Rural America.

LiveRamp (NYSERAMP), the leading data collaboration platform, today announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, to natively offer the benefits of LiveRamp’s people-based identifier, RampID. Through a new LiveRamp app available in Adobe Exchange, marketers will be able to activate their customer data on RampID via downstream activation partners including DSPs, SSPs, CTV destinations, and other premium publishers.

LiveRamp (NYSERAMP) today introduced a new module for privacy-safe, multi-party collaboration to unlock cross-screen measurement and more on its Data Collaboration platform. The solution is designed for brands, publishers, retailers, platforms and data providers to collaborate with partners across channels. Its capabilities allow an unprecedented balance of control for publishers and data providers, flexibility for brands and retailers, and simplified compliance for all, allowing users to navigate data requirements across partners while maintaining compliance with evolving privacy policies. With this flexibility, LiveRamp customers gain exclusive access to more partner datasets so all parties can increase revenue and enhance customer experiences while maintaining control over their data. More than 20 partners have worked closely with LiveRamp’s new solution over the past year, with early adopters including Ampersand, DISH Media, Snap, Inc., TelevisaUnivision, Hill’s Pet Nutrition, and Pinterest with the Albertsons Media Collective.

LiveRamp (NYSERAMP) today announced it has expanded its partnership with Snowflake, the Data Cloud company, to upgrade its product capabilities built natively on Snowflake and increase data connectivity for next-generation, post-cookie marketing in the cloud. By building LiveRamp’s data activation solutions using Snowflake’s Native Application Framework, currently in private preview, along with easy-to-use marketer-friendly user interfaces, LiveRamp will allow joint customers to easily activate hundreds of marketing and media destinations directly from Snowflake.

LiveRamp® (NYSERAMP), the leading data collaboration platform, today announced that its CEO Scott Howe will present at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco on Tuesday, March 7th at 2:40 p.m. PT / 5:40 p.m. ET.

LiveRamp® (NYSERAMP), the leading data collaboration platform, today announced the appointment of Brian O’Kelley to its board of directors. Previously the CEO and co-founder of AppNexus, which was acquired by AT&T in 2018, O’Kelley is currently CEO of Scope3, a company leading decarbonization in media and advertising through end-to-end emissions measurement across the supply chain. Prior to co-founding AppNexus, he co-founded Waybridge, a supply-chain platform for commodities, and was Chief Technology Officer of Right Media, a digital advertising exchange acquired by Yahoo in 2007.

LiveRamp® (NYSERAMP), the leading data collaboration platform, today announced its financial results for the quarter ended December 31, 2022.

LiveRamp (NYSERAMP) announced today the launch of a new partner solution for AWS Clean Rooms by Amazon Web Services (AWS). This solution allows customers to use LiveRamp’s transcoding and identity resolution capabilities within AWS Clean Rooms, reinforcing LiveRamp’s commitment to help businesses improve their customer intelligence through more accurate and secure data collaboration.

LiveRamp® (NYSERAMP), the leading global data enablement platform, today announced that its fiscal 2023 third quarter earnings release is expected to be issued on Tuesday, February 7, 2023 after the financial markets close. A conference call will be held at 1:30 p.m. PT the same day to discuss the results.

LiveRamp® (NYSERAMP), the leading global data enablement platform, today announced that its Board of Directors has increased the Company’s share repurchase authorization to $1.1 billion, a $100 million increase. In addition, the authorization was extended to December 31, 2024.

LiveRamp® (NYSERAMP), the leading global data enablement platform, today announced its financial results for the quarter ended September 30, 2022.

LiveRamp (NYSERAMP) today announced an expanded partnership with Meta, enabling marketers to privately and securely use their first-party data to target, measure, and optimize campaigns to drive greater returns from their marketing investments – all powered by LiveRamp’s people-based, privacy-first identifier, RampID.

LiveRamp® (NYSERAMP), the leading global data enablement platform, today announced that its fiscal 2023 second quarter earnings release is expected to be issued on Tuesday, November 8, 2022 after the financial markets close. A conference call will be held at 1:30 p.m. PT the same day to discuss the results.

LiveRamp (NYSERAMP), the leading data enablement platform, has promoted Travis Clinger to Senior Vice President, Activations and Addressability, to serve on the LiveRamp leadership team. While at LiveRamp, Clinger has led LiveRamp’s global Addressability efforts; in his expanded role, he will continue to lead the Addressability team, as well as Activations partnerships moving forward.

LiveRamp® (NYSERAMP), the leading global data enablement platform, today announced its financial results for the quarter ended June 30, 2022.

LiveRamp® (NYSERAMP), the leading global data enablement platform, today announced that its 2023 first quarter earnings release is expected to be issued on Thursday, August 4, 2022 after the financial markets close. A conference call will be held at 1:30 p.m. PT the same day to discuss the results.

LiveRamp (NYSERAMP) today announced it has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to understand their customers, drive personalization at scale, and unlock new opportunities that accelerate business growth. Brands today are expected to know their customers, predict their needs, and engage in ways that are personalized, relevant and contextual. A data-first approach is key to meeting these expectations, and the Customer Data Platform enables brands to create a single source of truth that allows for more intelligent, actionable and humanized moments throughout the customer journey.

LiveRamp® (NYSERAMP), the leading global data enablement platform, today announced its financial results for the quarter and fiscal year ended March 31, 2022.

LiveRamp® (NYSERAMP), the leading global data enablement platform, today announced that its fiscal year 2022 fourth quarter and full year earnings release is expected to be issued on Tuesday, May 24, 2022 after the financial markets close. A conference call will be held at 1:30 p.m. PT the same day to discuss the results.

LiveRamp® (NYSERAMP), the leading global data enablement platform, today announced Vihan Sharma, Senior Vice President of Safe Haven® and Managing Director Europe, has been promoted to the newly created role of Executive Vice President of Global Revenue, effective May 2, 2022. In this expanded role, he will oversee all global commercial functions, including within the U.S. In addition, Sharma will continue to serve as MD of Europe. This appointment is part of LiveRamp’s new leadership structure for its commercial organization that will unite the Company’s global sales force and best position LiveRamp to build on its momentum with the Safe Haven enterprise platform and drive continued growth.

LiveRamp (NYSERAMP), the leading data enablement platform, today announced that Jessica Shapiro has joined its executive leadership team as chief marketing officer (CMO) and will report directly to CEO Scott Howe.

LiveRamp (NYSERAMP), the leading data enablement platform, today announced at RampUp San Francisco that its online identity and translation capabilities are available in Snowflake’s Media Data Cloud, unlocking greater connectivity across cloud-hosted data, and accelerating custom enterprise workflows and collaboration solutions. Now brands, agencies, TV programmers and CTV platforms can achieve more accurate media measurement with extensive reach and flexibility across screens, powering new currencies and planning solutions.

The contact for the release has been revised.

LiveRamp®’s (NYSERAMP) flagship marketing and technology conference, RampUp, returns next week in a hybrid format, with an in-person event at The Fairmont in San Francisco on February 28 and March 1, 2022, as well as a virtual attendance option. With both formats, there are opportunities to network with speakers and attendees.

LiveRamp (NYSERAMP), the leading data connectivity platform, today announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop display, desktop video, mobile web, mobile in-app, connected TV (CTV), native, and audio. As a result, advertisers can unlock people-based audience targeting, frequency capping, activation of first- and third-party data, delivery reporting, access to supply-side integrations and exposure logs, and measurement support through Adobe’s Advertising Solutions Group (ASG). The integration is currently live in the United States, United Kingdom, France, Germany, Italy, Spain, Belgium, the Netherlands, Australia and Singapore.

Hearst Magazines today announced it has adopted LiveRamp’s (NYSERAMP) Authenticated Traffic Solution across all 25 of its U.S. brands, including Elle, Esquire, Good Housekeeping, and others. Hearst Magazines, one of the largest publishers of magazine media, reaches nearly 165 million readers and site visitors in the U.S. each month across its print and digital assets. As a result of this integration, the world’s top marketers will be able to buy authenticated inventory directly from Hearst Magazines without relying on third-party identifiers such as third-party cookies, mobile ad IDs, or IP addresses.

LiveRamp® (NYSERAMP) and PubMatic’s (Nasdaq: PUBM) global partnership to deliver improved omnichannel addressability is helping publishers worldwide boost their effective CPM (eCPM) up to 101%, according to a just-released case study. As well, the results show that by integrating with LiveRamp’s Authenticated Traffic Solution (ATS) and leveraging PubMatic’s Identity Hub, publishers are able to connect their authenticated inventory with advertiser demand to significantly increase fill rate, yield and overall revenue across cookieless environments globally. Moreover, all of this can be done while enhancing individual privacy and the publisher’s control of their audiences and inventory.

LiveRamp® (NYSERAMP), the leading global data connectivity platform, today announced its financial results for the quarter ended December 31, 2021.

LiveRamp® (NYSERAMP), the leading global data connectivity platform, today announced that its fiscal year 2022 third quarter earnings release is expected to be issued on Wednesday, February 9, 2022 after the financial markets close. A conference call will be held at 1:30 p.m. PT the same day to discuss the results.

LiveRamp (NYSERAMP), the leading data connectivity platform, today announced it has appointed Sharawn Tipton to chief people officer. Tipton comes from Micron Technology, where she held the role of chief diversity and inclusion officer. In her new position with LiveRamp, Tipton will oversee all aspects of people and culture programs, including global talent acquisition, diversity, inclusion and belonging, workplace experience, business partners, talent enablement, total rewards, benefits, HR technology, and people operations.

LiveRamp® (NYSERAMP), the leading global data connectivity platform, today announced its financial results for the quarter ended September 30, 2021.

LiveRamp® (NYSERAMP), the leading global data connectivity platform, today announced that its fiscal year 2022 second quarter earnings release is expected to be issued on Tuesday, November 2, 2021 after the financial markets close. A conference call will be held at 1:30 p.m. PT the same day to discuss the results.

LiveRamp (NYSERAMP), the leading data connectivity platform, today announced that it has added streaming inventory forecasting and data collaboration capabilities into its TV platform. With these additions, LiveRamp TV becomes the first and only end-to-end solution that enables media sellers and advertisers to collaborate, activate, and quantify media campaigns in a coordinated way across all TV inventory: linear, streaming, and digital video. Most importantly, the comprehensive TV platform is powered by RampID, LiveRamp’s world-class identity solution, ensuring every touchpoint is privacy-first, secure, sustainable and scalable.

LiveRamp® (NYSERAMP), the leading data connectivity platform, today announced it has completed an integration with Yieldmo, the SMART Exchange that increases the value of inventory for both buyers and sellers by going beyond keywords and content on each transaction, and reimagining contextual to understand how each unique impression behaves. By supporting LiveRamp's Authenticated Traffic Solution, Yieldmo enables publishers to have best-in-class contextual and addressability under one roof. This partnership reinforces that contextual and addressable are not only compatible, but beneficial: publishers are able to leverage addressability, while brands are able to buy using context.

LiveRamp® (NYSERAMP), the leading global data connectivity platform, today announced its financial results for the quarter ended June 30, 2021.

LiveRamp® (NYSERAMP), the leading data connectivity platform, today announced it has hired David Pann as chief product officer (CPO). With a career spanning more than 25 years in the software industry, Pann has proven experience building world-class products, services, and marketplaces for global businesses, generating billions of dollars in advertising spend. Most recently he served as the vice president responsible for Microsoft’s Global Search Advertising Business.

LiveRamp® (NYSERAMP), the leading global data connectivity platform, today announced that its fiscal year 2022 first quarter earnings release is expected to be issued on Thursday, August 5, after the financial markets close. A conference call will be held at 1:30 p.m. PT the same day to discuss the results.

LiveRamp® (NYSERAMP), the leading global data connectivity platform, today announced the following leadership appointments, effective immediately.

LiveRamp® (NYSERAMP), the leading global data connectivity platform, today announced that Anneka Gupta, president and head of products and platforms, will leave LiveRamp to pursue another senior leadership opportunity within the technology sector, effective July 1, 2021. Ms. Gupta first joined LiveRamp in 2010 as an early member of the team and has held positions in a variety of functions across the company, including marketing, recruiting, product management and software development.

LiveRamp® (NYSERAMP), the leading global data connectivity platform, today announced its financial results for the quarter and fiscal year ended March 31, 2021.

LiveRamp® (NYSERAMP) today announced an expanded global partnership with Carrefour (OTCMKTS: CRERF) to enable robust data collaboration, analytics and innovation capabilities through LiveRamp’s Safe Haven. Using LiveRamp’s best-in-class privacy-preserving technologies, retailers, consumer packaged goods (CPGs) brands and Carrefour partners can execute safe, simple and productive data collaboration on an unprecedented global scale. Safe Haven is currently available in the U.S., UK, France, China, Japan and Australia, and, with Carrefour, is expanding to Spain, Italy, Belgium, Poland, Romania, Argentina, Brazil and Taiwan. LiveRamp’s Safe Haven is part of a new business unit that Carrefour is launching on this occasion: “Carrefour Links.” The partnership was announced at a press conference in Paris today.

LiveRamp® (NYSERAMP) the leading data connectivity platform, today announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, brands and platforms across the globe, including in the US, UK, France, Italy, Spain, Germany, Australia and Japan. More than 70 demand and supply platforms and over 400 publishers, including 70% of the Comscore 20 and 65% of the Comscore 50, have adopted ATS to offer marketers a more efficient way to reach their customers and measure campaign outcomes without third-party cookies or device identifiers.