Articles from FreeWheel

Today, FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a deal to integrate VideoAmp’s advanced audience measurement and currency solutions into the Strata platform. VideoAmp’s measurement data will now be available to Strata clients, enabling more informed, data-driven decisions across national TV buys.

Today, Roku, the #1 TV streaming platform in the U.S.* and FreeWheel, a global technology platform for the television advertising industry, announced they’ve expanded their programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange. For the first time under the partnership, a new, standard protocol will enable real-time bidding among programmatic platforms, offering advertisers a robust, premium CTV supply marketplace where they can find their audiences holistically and at scale.

Today, FreeWheel, a global technology platform for the television advertising industry, announced its new Contextual Marketplace that enables publishers to activate precise, contextual classification insights within streaming inventory so advertisers can target their media buys based on advanced, video-level insights. With this launch, KERV.ai, a leader in video analysis, performance and monetization, joins the Contextual Marketplace, alongside Proximic by Comscore, a division of Comscore Inc. (NASDAQSCOR) and a leading provider of audience and content targeting solutions for programmatic activation.

Today, FreeWheel, a global technology platform for the television advertising industry, and NBCUniversal released the findings of a new joint global report entitled Prescribing Premium, designed to determine what, specifically, comprises a high-quality viewing experience from an audience perspective.

FreeWheel, a global technology platform for the TV industry, announced today the results of its work powering the advertising of the 2024 Paris Olympics. Throughout the event, FreeWheel served a record number of ads and programmatic impressions for a live event, enabling NBCUniversal to further open inventory to new advertisers, with an increase in the number of advertisers participating by 90%.

FreeWheel, a global technology platform for the television advertising industry, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced the integration of Samba TV’s standard and custom audience segments into FreeWheel’s Audience Manager, a platform that enables publishers to unlock faster audience activation across screens. This first-of-its-kind partnership utilizes Samba TV’s opted-in, first-party automatic content recognition (ACR) data and FreeWheel’s large pool of premium inventory to help advertisers maximize reach, optimize frequency, and increase return on ad spend in real time.

FreeWheel, a global technology platform for the TV industry, announced today that it has named Kris Magel as Head of Global Agency Partnerships. In this role, Magel will oversee agency collaborations – leading relationships and the company’s commercialization structure for agency partnerships globally while working closely with the executive leadership team to identify and capitalize on revenue growth opportunities. He will be based in New York and report to Katy Loria, U.S. Chief Revenue Officer of FreeWheel.

DSPolitical, a leading digital advertising and technology company for Democratic and progressive candidates and public affairs initiatives, today announced a first of its kind partnership leveraging Beeswax, FreeWheel’s demand-side platform. The arrangement provides DSPolitical with the ability to unlock capabilities and match voter file data to sophisticated household-level identifiers via the FreeWheel Identity Network, significantly enhancing the accuracy and scale of voter-targeted Connected TV (CTV) advertising.

FreeWheel, a global technology platform for the TV industry, announced today the availability of the Performance Suite with solutions created for activation on its demand-side platform, Beeswax. The Performance Suite offers off-the-shelf, machine learning-based solutions, in addition to Beeswax’s tried and true customizable tools, designed to help buyers reach their CTV performance goals.

FreeWheel, a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic [& Paralympic] Games Paris 2024. In addition, FreeWheel released a new report entitled, “It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming Is Changing the Game,” adding additional support for marketers interested in advertising and exploring programmatic opportunities in the live streaming environment.

Fox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”) today announced that through its newly expanded partnership with FreeWheel, a global technology platform for the television advertising industry, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology. FreeWheel will also become FOX’s primary ad serving partner across the entire One FOX enterprise.

Today, FreeWheel, a global technology platform for the television advertising industry, and MediaScience, released new findings from its Viewer Experience Lab initiative. The report, Improving the Quality of Ad Experiences, explores what factors contribute to a low-quality ad experience and how content owners can improve ad experiences for viewers in order to provide brands with the best results.

Today, FreeWheel, a global technology platform for the television advertising industry, released a report titled “The State of Programmatic Independent Demand,” examining how this dynamic market segment is activating programmatically on premium video.

FreeWheel, a global technology platform for the television advertising industry, today announced the launch of a new solution that will change the way marketers plan and execute their programmatic TV ad buying.

FreeWheel, a global technology platform for the television advertising industry, today announced the launch of its Beeswax Inventory Desk.

Today, FreeWheel, a global technology platform for the television advertising industry, released new findings from its Viewer Experience Lab initiative. The report, Designing a Better Ad Pod, explores how publishers can optimize the quantity and frequency of ads in an ad pod to improve viewer experience and brand results.

FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, the leading marketplace for streaming TV, today announced that they have partnered to provide marketers with a new way to buy advertising in today’s fast-growing, free-ad supported streaming television (FAST) sector.

Today, the FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau (VAB) announced a new initiative to provide guidance around buying premium video advertising as the medium grows and content proliferates across screens.

FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s TV Platform that enables publishers to unlock faster audience activation across screens.

Today, FreeWheel, a global technology platform for the television advertising industry, announced that it is spearheading a new initiative, The Viewer Experience Lab, in partnership with MediaScience, a leader in media and advertising innovation, research and technology. The goal of the project is to help media companies ensure a quality experience for viewers across the growing array of traditional and emerging advertising channels that support their premium content.

Today, FreeWheel announced two leadership appointments: David Dworin as chief product officer and Quentin SaLay as head of human resources.

Havas Media Group (HMG) North America today announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a preferred supply-side platform (SSP) partner for premium video inventory.

Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising industry, to expand its connected TV (CTV) advertising business. The partnership will enable both companies to elevate and support the enormous growth of Hispanic CTV across the valuable Estrella Media platforms thru EstrellaTV, Estrella News, Cine EstrellaTV, Estrella Games and the EstrellaTV App. Estrella drove over 1.33 billion streaming minutes of its original content in November with a third of it on CTV, including the hit reality series Rica Famosa Latina, the venerated Premios de la Radio Regional Mexican music awards, the scripted Latin comedy Norteados con Don Cheto and five daily news shows on Estrella News including 24 Horas.

Fox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”) today announced that it has selected FreeWheel, a global technology platform for the television advertising industry, as a partner to enable its OneFOX video inventory across the company’s leading entertainment, sports, streaming and news portfolio.

FreeWheel today announced an important enhancement to its premium programmatic industry suite of offerings, namely a new, unified yield set of capabilities for publishers.

Today, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers more easily identify valuable impressions and reach the right viewers in a privacy-forward manner across a fragmented premium video ecosystem.

Today, FreeWheel announced that it has named Soo Jin Oh as Chief Strategy Officer, a new role developed for the company. Oh will work closely with FreeWheel leadership to develop strategic plans in support of achieving the company’s long-term vision, enhance business operations and establish strong relationships within the advertising landscape. She will be based in New York and report to Mark McKee, General Manager of FreeWheel.

Today, FreeWheel announced that it has named Katy Loria as U.S. Chief Revenue Officer, Michael Lawlor as Chief Operations and Service Officer, and Chris Rouser as Head of Human Resources. Based in New York, Loria, Lawlor, and Rouser will serve as key members of the FreeWheel Executive Leadership team and invest in FreeWheel’s people, clients, software, and services to serve as the connective tissue within the video advertising ecosystem and provide global technology solutions for the future of TV advertising.

Today, FreeWheel announced that it is launching new identity collaborations and capabilities that will enable advertisers to seamlessly connect first and third-party data to the increasing wide array of IDs coming from diverse platforms and endpoints, allowing for greater scale, optimal reach and frequency for television.

FreeWheel today announced that it has teamed up with AMC Networks to introduce a new, fully self-service linear addressable solution. This new industry offering will allow programmers to unlock previously hard-to-access inventory for monetization purposes as well as provide ease of management for multi-screen campaigns.

Today, FreeWheel announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV. This new technology also allows advertisers to build and create custom audience segments and activate CTV campaigns with streamlined access to FreeWheel’s premium publisher partners.

Today, FreeWheel announced the launch of its new Partner Certification Program, an initiative focused on certifying its integrated TV and premium video buyers and sellers, as well as data and technology companies, to create a more efficient and effective media supply chain for the TV ecosystem. Partners who meet the predefined criteria will be featured on https://partners.freewheel.com, an online portal designed to simplify the complexity that surrounds the fragmenting TV landscape.

Today, FreeWheel named Mark McKee as General Manager, effective immediately.

Today, FreeWheel announced that it has integrated a key set of technologies into its platform to enable its clients to programmatically acquire incremental inventory and extend audience reach in one easy workflow. By integrating Beeswax bidding capabilities into its supply technology, FreeWheel is investing in the future of programmatic trading as a cornerstone of the television marketplace.

FreeWheel, A Comcast Company that provides global technology solutions for the future of television advertising, today announced that it has appointed Hong Cai as general manager of the company’s Beijing office and vice president of engineering. He will be based in Beijing and report to Yuling Ma, who was named chief technology officer of FreeWheel in February.

Strategus, the ad-tech industry’s first programmatic CTV managed services provider, has partnered with FreeWheel, A Comcast Company, to enable streamlined access to Strategus’s premium CTV inventory through FreeWheel’s Strata platform.

Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA), published the latest installment of its U.S. Video Marketplace Report (VMR), an industry benchmark publication that examines industry viewership trends. This latest report, accessible here, takes a closer look at “The Viewer Evolution and How The Premium Video Marketplace Has Responded” in 1H 2021.

Today, FreeWheel, a Comcast Company, announced a significant milestone in digital and linear TV convergence: the rollout of a new technology that allows sellers to deliver video advertising, using aggregated and de-identified data, on an addressable basis across platforms from a central decisioning platform. Through this solution, a single linear TV advertising avail can be utilized by different advertisers, a form of advertising known as audience addressable. The technology is currently being piloted by Comcast and Charter Communications to enable cross-platform, deduplicated addressable advertising.