CMOs Gain Influence, But Only 38% Say the Role Is Fully Set Up for Success
Chief marketing officers are operating with greater influence, stronger executive relationships and broader use of artificial intelligence than ever before, according to new research released today by Arketi Group and JM Search. Yet many marketing leaders say structural challenges continue to limit the effectiveness of the role.
Arketi Group Expands Platform with Audacity Acquisition, Launches Arketi Inside, New Workplace Change and Communications Offering
Arketi Group, an award-winning digital marketing and public relations agency for business-to-business (B2B) technology companies, announced today that it has acquired Audacity, an Atlanta-based internal communications consultancy.
Arketi Group Secures Private Equity Investment, Becomes Platform Leader for Premier Network of B2B Tech Digital Marketing and Public Relations Firms
Arketi Group, an award-winning digital marketing and public relations agency for business-to-business (B2B) technology companies, announced today that it has partnered with private equity firms Go Capital and Station Partners to lead a new B2B marketing and communications agency platform.
Arketi Group Announces 18th Annual Tech CMO Roundtable Featuring CMO Guest Speakers from Citi, Deposco & Honeywell
Arketi Group announced it will host the 18th Annual Tech CMO Roundtable on the morning of Thursday, October 17, 2024. The B2B marketing and PR firm also announced this year’s agenda and guest speakers from Citi, Deposco and Honeywell.
