Iconic Mexican soda brand blends cultures with a vibrant, fruity boba tea experience—now available in select U.S. markets
Jarritos, the beloved Mexican soda brand known for its bold flavors and rich cultural roots, announces the newest addition to its sweet suite of delicious beverages rooted in culture and connection— JARRIBOBA. Thoughtfully made in Taiwan, JARRIBOBA’s green tea, bursting boba, and fruity flavors blend two beloved global drink traditions into one unforgettable sipping experience.
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JARRIBOBA Flavors (Graphic: Business Wire)
Originating in Taiwan, boba tea, or bubble tea, has undoubtedly taken the world by storm in recent years, capturing the hearts and taste buds of millions of consumers. As consumption increases and the bubble tea market expands, Jarritos now provides its take on the tea for fruity beverage fanatics to enjoy on the go.
“Jarritos is dedicated to creating high-quality, authentic beverages that honor our traditions while continuing to explore innovative ways to connect with consumers,” says Eric Delamare, Marketing Director at Jarritos. “JARRIBOBA offers a unique new way for people to experience cultural flavors from a fresh perspective.”
A beloved staple of Mexican culture, Jarritos soda offers a variety of bold and vibrant flavors inspired by Mexico's rich culinary heritage. Expanding its portfolio to include JARRIBOBA, Jarritos blends the tastes of Taiwan with its Mexican roots to offer a creative, refreshing fusion that celebrates both cultures.
With bright, colorful packaging that you can’t miss, JARRIBOBA is currently available in three exclusive flavors: Kiwi-Watermelon, Mango-Passion Fruit, and Strawberry-Guava. Produced in Taiwan with a fruit flavor profile developed by Jarritos Flavor House in Mexico, JARRIBOBA is an experiential tasty treat, popping with flavor in every sip.
JARRIBOBA is now available for purchase in 16.4 oz. individual cans at City Farmers Market locations in Atlanta, Georgia, and soon at selected retailers in Phoenix and Tucson, Arizona. Learn more and stay tuned for additional market locations and flavor updates at www.jarriboba.com.
About JARRIBOBA by Jarritos
Piloted in 2024, JARRIBOBA is a line of green tea popping boba. A product of Taiwan, the brand offers three exclusive flavors that put a fruit flavor with a twist on traditional bubble tea, including Kiwi-Watermelon, Mango-Passion Fruit, and Strawberry-Guava. JARRIBOBA is currently available at select stores in Atlanta, Georgia, Phoenix, Arizona, and Tucson, Arizona. Learn more at www.jarriboba.com.
About Jarritos
Created in 1950, Jarritos are delicious fruit-flavored sodas from Mexico. Sold in iconic glass bottles throughout the U.S., the brand will celebrate its 75th year in 2025 and offers 12 unique flavors, all made with natural flavors and cane sugar. Jarritos flavors are mandarin, tamarind, pineapple, fruit punch, lime, grapefruit, strawberry, mango, guava, passion fruit, cola and watermelon. Each unique flavor represents a delicious slice of the brand’s Mexican heritage. Jarritos is now distributed in 42 countries around the world. Find out more at www.Jarritos.com.
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Contacts
Gabrielle Asadoor, gabrielle@apccollective.com